Fall 2010 RTW
When I first heard that Alexa Chung was designing a line for affordable Madewell, I was nothing short of ecstatic. The presentation of said collection did not disappoint. It featured tee shirts with drawings done by Alexa herself and dresses and shorts in my favorite comeback material: velvet. She reportedly designed for girls in bands and groupies. The clothes had Alexa's signature vintage feel with tomboy ensembles as well as flirty, girly dresses. Each look was very much something Alexa would wear and very much something I cannot wait to get my hands on.
You can find images of the presentation itself here. Images above from Madewell's Facebook.
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